{"title":"Home page","description":null,"products":[{"product_id":"hard-red-wheat-fresh-milled-flour","title":"Hard Red Wheat Fresh Milled Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHard red wheat is what most people picture when they think of whole wheat bread, earthy, robust, and full of flavor. It has a higher tannin content than hard white, which gives it that classic, slightly bitter whole wheat taste and a deeper, nuttier aroma when it bakes. The protein content is excellent, so it builds strong gluten and gives your loaves real structure and a satisfying chew.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003cspan\u003e hearty sandwich bread, artisan loaves, sourdough, and whole wheat recipes where bold flavor is welcome\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Living Flour Co","offers":[{"title":"1 lb","offer_id":50304330825921,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true},{"title":"2 lb","offer_id":50304330858689,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true},{"title":"5 lb","offer_id":50304330891457,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/8580\/2945\/files\/4_92b89aa3-b1c6-4a07-8949-de337b42e456.jpg?v=1780719912"},{"product_id":"hard-white-wheat-fresh-milled-flour","title":"Hard White Wheat Fresh Milled Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHard white wheat is the most approachable of the whole grain wheats, mild and slightly sweet, and nothing like the heavy whole wheat flour you'd find at the grocery store. It mills into a beautiful, creamy-colored flour that bakes up light with a tender crumb. Because it's lower in tannins than hard red, it has a gentler flavor that won't overpower more delicate baked goods, while still giving you all the nutrition of the whole grain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-3002e8a4-7fff-2528-0a1c-8d81d046ef81\"\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003cspan\u003e sandwich bread, dinner rolls, pizza dough, pasta, and everyday loaves\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Living Flour Co","offers":[{"title":"1 lb","offer_id":50304330924225,"sku":null,"price":6.5,"currency_code":"USD","in_stock":true},{"title":"2 lb","offer_id":50304330956993,"sku":null,"price":12.0,"currency_code":"USD","in_stock":true},{"title":"5 lb","offer_id":50304330989761,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/8580\/2945\/files\/3.jpg?v=1780719846"},{"product_id":"khorasan-fresh-milled-flour","title":"Khorasan Fresh Milled Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKhorasan\u003c\/span\u003e\u003cspan\u003e Khorasan is an ancient wheat with a rich, buttery flavor that sets it apart from modern wheats. The grains are large and golden, and they mill into a gorgeous amber flour with a slightly sweet, almost nutty taste. It has a good protein content but a more extensible gluten structure than modern hard wheats, so it handles beautifully in recipes that benefit from a softer, more open crumb. Many people who find modern wheat hard to digest report doing much better with ancient grains like khorasan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-c114cccf-7fff-efc2-a724-9e9a0372ffeb\"\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003cspan\u003e artisan breads, flatbreads, pasta, cookies, and muffins\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Living Flour Co","offers":[{"title":"1 lb","offer_id":50304331022529,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true},{"title":"2 lb","offer_id":50304331055297,"sku":null,"price":17.0,"currency_code":"USD","in_stock":true},{"title":"5 lb","offer_id":50304331088065,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/8580\/2945\/files\/2.jpg?v=1780719787"},{"product_id":"einkorn-fresh-milled-flour","title":"Einkorn Fresh Milled Flour","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEinkorn is the oldest cultivated wheat on earth, and baking with it feels like something special. It has a deep, rich, almost nutty flavor with a hint of sweetness that makes everything taste more complex and satisfying. Because einkorn has a weaker gluten structure than modern wheats, it behaves differently in the bowl. It absorbs liquid more slowly and produces a stickier, more delicate dough. The payoff is a tender, moist crumb with incredible flavor, and a nutritional profile that is genuinely impressive even compared to other ancient grains. Einkorn contains higher levels of protein, essential fatty acids, and antioxidants than modern wheat varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-e1a289d0-7fff-9c27-f8c2-bff14df0707b\"\u003e\u003cspan\u003eBest for:\u003c\/span\u003e\u003cspan\u003e quick breads, muffins, pancakes, waffles, cookies, flatbreads, and sourdough (with adjusted hydration and technique)\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Living Flour Co","offers":[{"title":"1 lb","offer_id":50304331219137,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true},{"title":"2 lb","offer_id":50304331251905,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true},{"title":"5 lb","offer_id":50304331284673,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/8580\/2945\/files\/1.jpg?v=1780719770"}],"url":"https:\/\/thelivingflourco.myshopify.com\/collections\/frontpage.oembed","provider":"The Living Flour Co","version":"1.0","type":"link"}